About Us

Thoughtful legwear, built from lived experience

WW Selects was created from a simple frustration.
Finding hosiery that felt beautiful, inclusive, and well made should not be this difficult.

As someone who loves fine lingerie and legwear, I struggled to find shades that truly worked for deeper skin tones and sizing that felt considered rather than restrictive. At the same time, I became increasingly aware of how much hosiery is treated as disposable, often worn only a few times before ending up in landfill.

That disconnect stayed with me.

From curiosity to creation

Before launching WW Selects, I spent several years researching the legwear industry. I attended trade events across Europe, learned how hosiery is constructed, and built relationships with manufacturers who were open to working with a startup and open to more responsible ways of producing legwear.

While not every product is made from recycled fibres, sustainability remains a guiding principle. Where possible, I prioritise lower-impact materials and suppliers who are actively improving their processes. WW Selects began as a curated edit of styles I genuinely believe in, while I continue developing future designs with longevity and inclusivity at the core.

WW Selects offers a considered mix of branded third-party products alongside curated styles sold under the WW Selects name.

“I created WW Selects because beautiful legwear should feel considered, inclusive, and wearable for real women, not treated as disposable.”

Designed with real women in mind

Inclusivity here is not a trend.
It means thoughtfully chosen nude tones, extended sizing, and designs that work with real bodies rather than forcing them into narrow standards.

Legwear should support how you move, how you dress, and how you feel.

Building something slowly and honestly

In May 2024, I launched Worn and Wandering as a way to learn content creation as a solo founder and to understand how women actually engage with fashion online. It quickly grew into a community built on trust, transparency, and shared taste.

That journey led naturally to WW Selects. A space where I could bring together conscious curation, personal experience, and a long-term vision for better legwear.

Looking ahead

Hosiery is one of the most overlooked contributors to fashion waste. Synthetic fibres can take decades to break down, and millions of pairs are discarded each year.

As WW Selects grows, I am researching ways to reduce this impact further, including future designs and potential recycling initiatives that give worn hosiery a second life rather than sending it to landfill.

This brand is about progress, not perfection.